Leadership Team

Shant Kradjian – Founder, Chairman & CEO

A visionary entrepreneur with a relentless drive for innovation, Shant Kradjian is the Founder, Chairman, and CEO of the digiDirect Group. With a deep understanding of retail, logistics, and customer experience, Shant has transformed a single retail venture into a dynamic group of businesses spanning consumer electronics, books, health, property, hospitality, and lifestyle. His leadership philosophy blends operational excellence with bold strategic thinking evident in the seamless integration of digiDirect and Booktopia into a unified powerhouse. Committed to both performance and purpose, Shant also leads The digiDirect Foundation, embedding philanthropy into the heart of the Group’s mission. Under his guidance, the digiDirect Group is not just evolving with the industry it’s shaping its future.