Our Philosophy

The digiDirect Group is proud to be an Australian company which provides genuine care for its staff, customers and the community in which it operates.

It all starts with our customers, who are at the forefront of everything we do. We strive to offer our customers a first-class shopping experience, providing great service at every part of their journey with a deep-rooted commitment to delivering customer satisfaction. We enjoy giving our customers what they want, when they want it, while also allowing them to shop in the way they prefer.

We have a team of experts in their fields available to help at any time, who all love what they do – and the aim is that this supports in making our customers love what they buy from us.

We don’t just sell products; we sell stories, gifts and experiences that connect with customers’ lifestyles.

As a company with technology at its heart, the company seeks to be an innovator and trailblazer in the way it operates. Harnessing the expertise of its staff and new, trending practices and behaviours, the Group is continuing to invest resources to ensure it remains at the forefront of the retail industry and other industries ensuring its diversified portfolio. The digiDirect Group is well positioned for future growth. These philanthropic commitments will continue to be ignited and nurtured under The digiDirect Foundation.