● Leadership teams from Group business units, including Booktopia, digiDirect, James Bennett and Mwave come together
● Two-day event attended by more than 75 people leaders, supported by a number of The digiDirect Group’s key partners
Australia, 02 October 2025: The digiDirect Group the business collective which owns leading national retailers Booktopia, digiDirect, James Bennett and Mwave has announced its plans for future growth at its inaugural Retail & Logistics Leaders Conference, held at the InterContinental Sydney.
The conference marks a significant milestone for The digiDirect Group, coinciding with the 20th anniversary since its founding business consumer electronics retailer, digiDirect commenced operations. It also follows The digiDirect Group marking one year since the acquisition of online bookstore, Booktopia which subsequently fuelled a rapid business expansion with the acquisition
of James Bennett and Mwave following within months.
The 2025 Conference was the first to be held as a group operation. More than 75 staff attended across two days of keynotes, sessions and activities, uniting the team to focus on a higher-level roadmap and focus on key goals and metrics of success.
The digiDirect Group Retail & Logistics organisation has stated its ambitions looking ahead to 2028 and beyond with plans to enhance a number of key business units and solidify it as a premier destination for providing and creating a rich suite of products and experiences for customers and partners, through its network of businesses.
The plan, referred to as “digi28: The Evolution” paves a path towards sustainable growth following a revolutionary period of expansion in FY25, with The digiDirect Group’s Director of Retail & Logistics, Haig Kayserian saying: “The revolution created momentum. The evolution will deliver stability.”
Significant initiatives across technology, logistics, planning and marketing will underpin the company’s strategy as it gears up to build on the momentum achieved over the past 12 months, while recognising its accomplishments over the past 20 years.
Shant Kradjian, Founder, Chairman and CEO of The digiDirect Group, said: “It’s a proud moment to celebrate a number of milestone occasions for the business and reflect on the journey to get here. We are buoyed by how the business units are performing and looking forward to uniting all of our teams together as we look ahead to delivering more success.”
As part of the packed conference schedule, a number of the company’s key supplier partners joined staff to reflect and celebrate achievements from the past 12 months while looking ahead to a number of exciting opportunities which stem from the partnerships. AI leaders from Salesforce led a keynote presentation covering artificial intelligence in omnichannel retail.
Celebration was a key theme of the conference given the milestones. Fujifilm’s sponsored drinks at the InterContinental’s Treasury Bar welcomed all attendees to the Conference. Over the two days, Panasonic hosted a power lunch for digiDirect store managers and department leaders, OM System hosted a breakfast with all attendees, while Nikon joined delegates for a luncheon at The
Conservatory. Sony, Gigabyte, MSI and Thermaltake all contributed to a high-energy soiree aboard The Hamptons toasting 20 years of Shant Kradjian in business. Finally, Canon Australia hosted the concluding team event, which was an evening of bowling and games at Strike Darling Harbour.
Haig Kayserian, Director of Retail & Logistics at The digiDirect Group, said: “Our supplier partners play a critical role in the way we do business and we are proud and thankful for having great, long-standing successful relationships, which have supported us on our journey. I’d like to thank all of our partners for their active involvement in the conference agenda and we’re excited about what
the future holds together. Most importantly, I’d also like to thank all of the staff who contributed in creating a successful event and with their talents, we are encouraged about bringing our strategic vision and roadmap to life.”
Sina Clayton, Director, Finance & Operations, The digiDirect Group, added: “With work on a
number of important initiatives well under way, the conference provided a great opportunity for our
staff and partners to step away from the day-to-day and set the scene for what’s to come. It’s a
really exciting time for the business and we’re thrilled by the significant potential in what we can
achieve as we look ahead.”
The business will announce more updates in line with its strategy in due course.
–ENDS–
About The digiDirect Group
The digiDirect Group is a multi-faceted group of companies that has been serving Australian customers for
more than 20 years. The Group’s Retail & Logistics organisation brings together online bookstore,
Booktopia; consumer electronics retailer, digiDirect; library supplier, James Bennett; and gaming
technology retailer, Mwave. The digiDirect Group also includes other businesses in health & wellness,
assets & property, and hospitality & lifestyle under one umbrella, all owned by founder and CEO, Shant
Kradjian. Learn more at www.digidirectgroup.com.au.